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Published:  23 July, 2008

A meeting of 20 UK shippers of Chilean wine has set up a UK Steering Committee with ten representatives under the chairmanship of Patrick McGrath MW of Hatch Mansfield. The committee is to appoint a general manager of Wines of Chile UK' once a revived office has been set up . Also announced is the date and venue of this year's Wines of Chile annual tasting, which will be held on 10 September at Chelsea Village Galleria in London. The organisation of this event will be handled by Hunt & Coady, who can be contacted via: Jane Hunt MW (Tel: 01451 831682; e-mail: and Tina Coady (Tel: 01865 424753; e-mail: It is proposed that the UK Steering Committee will produce a strategy document' for Wines of Chile UK for the next three years and will discuss this with Chilean producers in September. The key element for such a strategy will be to focus on promoting Chile as a premium-quality producer paying special attention to wines retailing in the 6-10 category and with particular emphasis on raising consumer awareness.