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New marketing boss for Provence wines

Published:  29 January, 2009

Provence Wines (CIVP) has appointed Géry Viziale as its new marketing director.

Provence Wines (CIVP) has appointed Géry Viziale as its new marketing director.

Viziale joins the CIVP following 10 years with Orangina and Orangina-Schweppes.

CIVP managing director François Millo said: "It is a positive time for Provence rosé in spite of the current economic climate.

"We believe Géry's experience to date will be instrumental in driving the initiatives we have already commenced in the UK and our other key markets."

Provence Wines represents 580 producers, 66 négociants and 95% of the volume produced by the entire Provence AOC region.

It was formed in 2004 when the three major appellations - Côtes de Provence, Coteaux d'Aix-en-Provence and Coteaux Varois en Provence - joined forces to promote their region generically.

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