Wine expert ThirtyFifty is building on its UK success by launching a wine-tasting business in Australia.
Wine expert ThirtyFifty is building on its UK success by launching a wine-tasting business in Australia.
A team of wine consultants will be covering Queensland, New South Wales, Victoria and Western Australia and be based in each of the state capitals: Brisbane, Sydney, Melbourne and Perth.
The move comes on the back of five years of success in the UK.
Chris Scott, ThirtyFifty director, describes the company as "wine entertainers", as guests are given notes on all the ingredients and then guided through a series of wines interspersed with a few trade tricks.
ThirtyFifty tastings will be pushing non-Australian wines to the market down under.
The company has teamed up with Australia's fine wine specialist Vintage Cellars to offer three ranges of wines: Australian wines, Australia vs rest of the world and International wines.
Scott said: "We think Australian consumers and the corporate market will take up the idea with the same enthusiasm as the British our wine tastings are a novel idea for a whole host of get-togethers, from hen weekends to work parties to birthday celebrations and, until now, no-one has filled this gap in Australia."