European wines are hitting back in the battle with the New World, according to the latest Which? Wine Guide (2001).
The guide, published by Which? Books last week, and written by Simon Woods and Claire Gordon-Brown MW, said that in Europe, "improved technology and levels of hygiene in the cellars have had the effect of reducing the incidence of downright faulty wines". The guide admits that demand for New World wines is still "growing", but says: "What often makes the European wines stand out from those from the Old World is their personality. The best Old World wines seem to have more soul than their New World counterparts, at whatever price you choose to look." In the Which? Wine Guide awards, Waitrose was the best supermarket, Oddbins the best high-street chain and The Wine Society the best mail-order merchant.