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Mount Gay sets sail

Published:  23 July, 2008

Mount Gay Rum has announced a partnership with Classic Regattas.

The sailing collaboration kicks off with the Fife Classic, taking place from the 20th - 27 June in Largs, Scotland. Support will then continue at the Crinan Classic Regatta and then the Cowes Classic Regatta.

The rum producer will hold parties at the Regattas and has created a new cocktail for the events - the "Mount GayRed Cap Cooler" cocktail which includes Cointreau and cranberry juice.

Maxxium UK's brand manager for Mount Gay Rum, Nikki Cumming, said: "We are delighted to be continuing Mount Gay Rum's commitment to the sailing community."

She added: "The cocktail will also interest and entice those consumers who are yet to explore and enter the golden rum category - a sub category which is doing particularly well showing +18% year on year growth within the UK market."