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FirstCape wine sponsors 2009 Lions Tour

Published:  23 July, 2008

South African wine label FirstCape has announced a new sponsorship deal with the British & Irish Lions team.

As the team's first official sponsor, FirstCape will be involved in the South Africa tour 2009.

Steve Barton, FirstCape UK director, told Sportsbusiness: "Both the British & Irish Lions and FirstCape have a distinctive history; we're very excited about this association and the opportunity to work with the Lions in the build-up to the South African tour and beyond."