FirstCape wine sponsors 2009 Lions Tour
Published: 23 July, 2008
South African wine label FirstCape has announced a new sponsorship deal with the British & Irish Lions team.
As the team's first official sponsor, FirstCape will be involved in the South Africa tour 2009.
Steve Barton, FirstCape UK director, told Sportsbusiness: "Both the British & Irish Lions and FirstCape have a distinctive history; we're very excited about this association and the opportunity to work with the Lions in the build-up to the South African tour and beyond."
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