Benromach takes to the water
Scotch single malt Benromach is the official whisky partner of a round-the-world yacht race.
The Clipper Round the World Yacht Race, which includes crews from nearly 30 countries, features 20-metre racing yachts, and Benromach will be on board for the 2009/10 event.
David Urquhart, joint managing director of brand owner Gordon & MacPhail, said: "This project is a great adventure in the development of the Benromach brand, and our involvement in the Clipper Race provides a strong platform from which to raise awareness of the brand.
"We are looking forward to growing our association with the race and to the global awareness it will generate for Benromach."
To mark Benromach's involvement, two unique expressions have been produced, including Latitude 53? Single Cask Bottling, which was bottled at 53% abv, representing the latitude of Liverpool, the port from which the 2007 race started.
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