Zara Phillips has signed a two-year sponsorship deal with Chivas Regal, which will see her participate in a special snow golf championship.
She will appear at a number of company events around the world - the first being the Chivas Snow Golf Championships in St Moritz from January 11 for two days.
Jockey Frankie Dettori will also be taking part in the men's amateur competition.
Philips, equestrian gold medallist, said: "I am delighted to be announcing my new sponsorship with Chivas Regal and I am really looking forward to attending their luxury events - starting with the Chivas Snow Golf Championship in St Moritz.
"Apparently the course is spectacular and very cool. I am a novice golfer but I'm looking forward to a new challenge and the odd snow golf lesson from the professionals. With the Olympics coming up, 2008 is a big year for me and a few days in St Moritz will be a great start to my New Year."