Michelle Heaton, singer with pop band Liberty X, has been signed up by ITV to live as a binge drinker for one month.
The singer has agreed to appear in a "hard-hitting documentary" entitled The Truth About Binge Drinking, which, the station has promised, "will follow Michelle through nights out, hangovers, depression and fatigue".
The ITV spokesman added: "This programme will open up the binge-drinking lifestyle and make us question our lifestyles."