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Published:  23 July, 2008

Dr Philip Norrie, the well-known campaigner for the health benefits of moderate wine drinking, is introducing a wine brand, called Wine Doctor. Owner and founder of Pendarves Estate and a practising GP in Sydney, Norrie has introduced a Shiraz and Verdelho, expected to retail for 5.99. His company claims that several major UK buyers have expressed an interest in listing the brand. Norrie has two masters degrees, relating to history, wine and health, and is studying for a PhD on the history of wine as a medicine. His published works include papers on: The Art of Sensible Drinking and the booklet Wine and Health. Of his new project, Norrie said: What I am preaching is preventative medicine that tries to give people the maximum quality and quantity of life - I will try to help you die young as late as possible.'