French wines - a new initiative

Published: 23 July, 2008

Wines promoted trade and consumer

Sopexa has unveiled a new initiative, including both trade and consumer activity, to promote French wines in the UK. The trade programme includes the French Wines Awards for Excellence and a trade week, 23-26 October, with a debate, a workshop, tastings and a French evening. The consumer campaign, aimed at ABC1 wine drinkers aged 25 to 45, centres on samplings at shows such as the International Festival of Fine Wines & Food and the Daily Mail Ski Show. The closing date for nominations for the awards, Best UK Product Launch and UK On-Trade Personality of the Year, has already passed. The seminar, which is being organised in conjunction with Harpers' sister title, hot, is being held on 23 October at London's Imagination Gallery. Among those invited to the "French evening" are: Jacques Lurton, Michel Rolland, Justin Howard-Sneyd MW, Allan Westray, Doug Morton, Gerard Basset MW, Paul Boutinot, Jason Danciger and Arabella Woodrow MW.

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