Dan Jago has joined the Wine and Spirit Trade Association (WSTA) executive board.
Jago has been the superstore's category director for beer, wine and spirits for under two years.
WSTA chairman Christopher Carson said: "I am delighted that Dan is joining the WSTA executive board.
"He will bring a wide range of knowledge and experience from his time in retail and his time with Bibendum.
"I very much look forward to working with him over the coming years to drive the development of the WSTA to effectively represent the wine and spirit industry."