United goes global
Published: 23 July, 2008
Spanish specialist United Wineries has opened subsidiaries in the US, Scandinavia, central Europe and South America.
It opened its first in the UK seven years ago, now boasts four out of the top 20 Spanish brands in the UK.
The new subsidiaries form part of its "Global Brands - Global Distribution strategy", and will be based in Miami, Stavanger in Norway, Fribourg in Switzerland, and Argentina.
United Wineries MD Xavier Batlle said: "With our strong international distribution network now in place, we have the opportunity to develop truly international Spanish brands - a strategy that is in keeping with our stated aim of becoming the leading supplier of Spanish wines globally."
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