Franois Drounau, the export manager of generic body Inter-Rhne, is leaving the organisation to work for Pernod Ricard.
Drounau, who has been with Inter-Rhne for three years, will become senior area manager responsible for tequila on Pernod Ricard's key European markets. His successor has yet to be appointed.
He said: This will be an exciting challenge as there is strong growth in the tequila segment, particularly in Russia, where Olmeca is one of the market leaders.'
Sopexa UK continues to handle promotions and communications for Inter-Rhne in the UK.