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LBW Drinks announces new MD

Published:  06 January, 2026

LBW Drinks, the premium producer of English wines, meads, fruit wines and spirits under the Lime Bay Wine banner, has appointed Wolfgang Sieg-Hogg as MD.

Sieg-Hogg, who joined the company as operations director in 2018, and has been a member of the Board since early 2024, takes on the responsibility for all day-to-day operations, while being tasked with ‘driving the next phase of growth’.

“It is a privilege to lead Lyme Bay Winery and continue the work that [outgoing] James Lambert has built over the past 18 years”, said Wolfgang Sieg-Hogg.

“I’ve had the opportunity to work with an incredible team that is deeply committed to quality and craftsmanship. We are proud to delight our loyal customers and also create innovative new drinks that appeal to different generations, all while using our resources responsibly to protect the future.”

The Devon-based producer has carved out a reputation for coupling traditional craftmanship with modern techniques, designed to showcase often long-established English drinks such as mead and fruit wines, while also pulling in the likes of IWC medals for its modern English wines.

K. M. Ball, chairman of LBW Drinks, said of the appointment: “Wolfgang has demonstrated strong leadership, deep industry knowledge and a clear commitment to our people and products. The Board is confident that under his direction, the business will continue to thrive, with a focus on quality, innovation and sustainable growth.”



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