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Crush Wines picks up Cardeto

Published:  23 July, 2008

Crush Wines has announced its appointment as the UK agent for the Cardeto Winery with immediate effect.

The winery, based in the heart of Umbria, was previously handled by Western Wines and more recently Constellation Wines. Cardeto specialises in Orvieto, Grechetto and various reds from the region.

Chris Ellis, managing director of Crush Wines, commented: Cardeto felt it wanted a fresh approach to the marketplace and the move will see Crush Wines developing its strategy to offer a full service to the UK market.'

Cardeto is one of the leading Orvieto Classico wine brands, with three million bottles produced annually. The Cardeto label has recently undergone a redesign and the portfolio of wines is currently distributed within both the supermarket and specialist sectors.

Chris Ellis concluded: There is a solid market for Orvieto and we look forward to developing Cardeto's own-label business as well as the brand. Our long-term business will be to build up its distribution and develop business for the region's excellent red wines.'