Robert Mondavi is teaming up with some of the UK's best-known chefs to launch a 600,000 marketing campaign.
The Robert Mondavi Supper Club will enlist the help of culinary experts including Jean-Christophe Novelli, Raymond Blanc and Angela Harnett to help create the ultimate supper experience'.
Central to the campaign is the website - www.robertmondavisupperclub.com - which currently highlights recipes from Caroline Bretherton, founder of Manna Catering, and flags up the full Mondavi range. The initiative will involve sampling, promotions, competitions and media presence.