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Ctes du Rhne invests in cricket ground sponsorship

Published:  23 July, 2008

Ctes du Rhne wines will be advertising at cricket grounds this summer. Signage will appear at a number of high-profile matches, which will be televised on Sky, reaching a potential estimated audience of 400,000 to 450,000 viewers.

The advertising space will be used to communicate the Think Red. Think Ctes du Rhne' message. Franois Drounau, export manager, Inter Rhne, said: We feel that this is a great opportunity to communicate to a large audience within a fun and entertaining environment, providing a perfect match for our wine!'

The advertising signage is part of a wider consumer-facing campaign, which includes a six-month radio sponsorship package on Heart 106.2 and advertising spots on various other radio stations later in the year, as well as involvement in a number of consumer fairs such as the forthcoming Wine Show, London, and The London BBC Good Food Show.