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Fresh RM appoints Luchford APM

Published:  23 July, 2008

Wine+, the new on-trade wine event, has appointed Luchford APM as its PR agency.

The agency, run by founder Kelly Luchford, was appointed on the basis of its experience in the on-trade market and contacts with hotels, restaurants and bars.

Wine+, which is being supported by Harpers as the wine media partner, is the brainchild of Andrew Evans of Fresh RM, the former show director of the LIWSF. Wine+ is the product of a year's extensive research,' he said. We looked for a PR agency that offered broad on-trade experience in addition to strong contacts,' said Evans. Wine+ takes place in January 2007.