Halewood restructure

Halewood International, the independent drinks manufacturer and distributor, is planning an overhaul of its wine business, by relaunching and developing Chali Richards as its fine-wine division.
Bob Rishworth takes on the role of managing Chali Richards and is charged with strategically reviewing the business. The fundamentals are in place. Chali Richards will operate as a stand-alone business, with the logistical and brand-building strengths of Halewood International to call upon as we look to grow the business,' commented Rishworth.
According to a statement, the new strategy will be to maintain the historic reputation and authenticity of Chali Richards, subsequently adding value by implementing a brand-led philosophy, which is needed in the current market. Developing business with current partners will be a priority, followed by the recruitment of new agencies determined to do what is necessary to succeed in the UK.'