Absolut sales rise

Published: 23 July, 2008

Sales of Absolut Vodka reached nine million cases in 2005, making the brand, owned by Swedish state monopoly Vin & Sprit, the third-largest global spirit brand. This represents a 9% volume increase over 2004.
Much of the growth was attributable to a sales drive outside the United States, which remains Absolut's major market. Non-US volumes grew by 18%, with Mexico, the fastest-growing market, showing a 67% increase.
There were also double-digit volume increases in a number of European, Latin American and Asian markets. Sales in the key American market grew by 2.4% despite intense competition.
The V&S Absolut Spirits arm, which includes Plymouth Gin and Cruzan rum, enjoyed a 13% rise in operating profit. Overall, operating profit at V&S Group grew by 27% to 131m.

Much of the growth was attributable to a sales drive outside the United States, which remains Absolut?s major market. Non-US volumes grew by 18%, with Mexico, the fastest-growing market, showing a 67% increase.

There were also double-digit volume increases in a number of European, Latin American and Asian markets. Sales in the key American market grew by 2.4% despite intense competition.

The V&S Absolut Spirits arm, which includes Plymouth Gin and Cruzan rum, enjoyed a 13% rise in operating profit. Overall, operating profit at V&S Group grew by 27% to £131m.

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