Restructure at Pernod

Published: 23 July, 2008

Pernod Ricard has streamlined its management structure, with four major regions defined and four main brand owners.
The regions are: Pernod Ricard Europe (excluding France), led by Thierry Billot, which boasts a 33% share of net sales; Americas, headed by Michael Bord; Asia, led by Philippe Drano; and Pacific, run by Laurent Lacassagne.
The brand owners are: Chivas Brothers, led by Christian Porta; Martell Mumm Perrier-Jout, run by Lionel Breton; Ricard SA, with Philippe Savinel at the helm; and Pernod SA, headed by Pierre Coppr.
Patrick Ricard said that the reorganisation would simplify the group's structure.

Pernod Ricard has streamlined its management structure, with four major regions defined and four main brand owners.

The regions are: Pernod Ricard Europe (excluding France), led by Thierry Billot, which boasts a 33% share of net sales; Americas, headed by Michael Bord; Asia, led by Philippe Dréano; and Pacific, run by Laurent Lacassagne.

The brand owners are: Chivas Brothers, led by Christian Porta; Martell Mumm Perrier-Jouët, run by Lionel Breton; Ricard SA, with Philippe Savinel at the helm; and Pernod SA, headed by Pierre Coppéré.

Patrick Ricard said that the reorganisation would simplify the group?s structure.

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