Pernod Ricard ditches Scotch
Published: 23 July, 2008
Pernod Ricard has sold three of its whisky brands to Campari: Glen Grant single malt, Old Smuggler and Braemar. The
90-million sale was a condition of Pernod Ricard's takeover of Allied Domecq.
The company's priority' whisky brands are The Glenlivet and Aberlour.
Pernod Ricard has sold three of its whisky brands to Campari: Glen Grant single malt, Old Smuggler and Braemar. The
£90-million sale was a condition of Pernod Ricard?s takeover of Allied Domecq.
The company?s ?priority? whisky brands are The Glenlivet and Aberlour.
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