Tio Pepe is sponsoring Hell's Kitchen USA, the American version of the show that once again features top chef Gordon Ramsay.
The brand, owned by Gonzlez Byass, enjoyed a 40% rise in sales following its sponsorship of the first series of the UK version of the programme in which Ramsay knocked a group of celebrity wannabe chefs into shape.
Hell's Kitchen USA goes out on ITV2 every Monday at 9pm.