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WSTA signs deal to promote trade relations with China

Published:  24 April, 2018

The Wine and Spirit Trade Association (WSTA) is to sign an agreement with Chinese distiller Kweichow Moutai Co to increase trade relations between the two countries.

The agreement, which is to be signed in London later today (Tuesday, 24 April) by WSTA chief executive Miles Beale and Yuan Renguo - chairman of the Kweichow Moutai Group, forms part of a strategy for the UK trade association to strengthen its relationship with countries outside the EU in the wake of Brexit.

“By working closely with the wine and spirit industry colleagues, across the globe, together we can better advise politicians on the benefits of free trade deals and how to avoid unnecessary barriers for the free flow of trade,” said Beale.

The agreement of understanding with Moutai and the coming together with politicians from both countries showed the “keenness to collaborate and build industry partnerships”, he added.

Moutai industry bosses are to be accompanied at the signing by the governor of Guizhou province, Shen Yiqin, who is on a two-day visit to the UK promoting business links with the province and the UK.

According to the WSTA, Moutai has secured its position as the world’s top distiller by market value. In 2017, Moutai Group exported 17.5 tons of Moutai liquor to the UK, generating nearly £2.5 million in revenue.

“Over the last few years China-UK friendship have continued to warm with the efforts of the leaders of both countries – welcoming a golden era of China-UK relations,” said Renguo.