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Buckingham Schenk introduces new brand

Published:  09 January, 2018

Buckingham Schenk has launched a new brand called Latis in response to the growing trend for Malbec and wines from Cahors.

The launch marks the second joint venture for the company with Hervé and Diane Joyaux Fabre - its first partnership, Viñalba, was launched in 2007 and is now sold in 12 countries worldwide.

Buckingham Schenk said that according to the latest French Customs statistics exports of wine from Cahors to the UK have grown by 16% in the last three years.

It said that winemaker Hervé Joyaux Fabre had set out to make a “much more modern interpretation” of the style of wine from Cahors.

There are currently two wines within the Latis range: Latis Reserve Malbec and Latis Grande Reserve Malbec.

The new venture was “incredible exciting” for Buckingham Schenk, said managing director, Craig Durham, adding Viñalba had been a “fantastic success”.

“With Hervé at the helm Latis has the potential to put Malbec and Cahors “on the Map,” he said.

Originally from France, Hervé has spent the last 36 years in Argentina producing award-winning Malbec. He is mooted to be the driving force behind the success of Argentine Malbec with internationally acclaimed wines such as Viñalba.

Hervé and his wife recently acquired Les Vignobles St Didier Parnac from the Rigal family - a property set on the banks of the river Lot near the town of Cahors.