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Mondavi to relaunch Arrowood

Published:  23 July, 2008

New winery in of Santa Rosa

The Grand Archer brand, the second label of Robert Mondavi-owned Arrowood Vineyards & Winery in Sonoma County, will be moved into a new winery just north of Santa Rosa and relaunched this spring, according to the California-based Wine Market Report. Mondavi paid approximately $10 million for the old Fulton Winery at Highway 101 and Fulton Road just north-west of Santa Rosa, which had been owned by the Kunde family as part of their rootstock operation, which they are moving to the Central Valley. The 15-acre winery site includes several large buildings totalling nearly 100,000sqft that the Kundes, owners of Sonoma Grapevines, had been using as greenhouses, cold-storage and grafting rooms. The site is at the entrance to the Russian River Valley and is considered a potentially prime retail location nearly across the street from Vintners Inn. The new winery will allow expansion of the Arrowood Grand Archer label, currently at only a few thousand cases. This autumn the brand will be redesigned with new releases totalling 20,000 cases. The oak-aged Cabernet Sauvignon, Chardonnay and Merlot wines, made by Richard Arrowood for the under $20 per bottle category, are produced from selected lots similar to those used in his ultra premium wines. Supply will be supplemented by Mondavi's extensive contracts with Sonoma County growers. Mondavi purchased Arrowood Vineyards last July.