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Distell deal

Published:  23 July, 2008

Distell has struck a deal with Brown-Forman Wines to distribute its premium brand Durbanville Hills in the UK.

The newly repackaged range is the first South African brand, as well as the first from the Southern Hemisphere, to be included in the portfolio of the wine and spirit distribution company.

Currently limited to the UK, the distribution agreement has been signed with Brown-Forman Wines Europe, which last year distributed over one million cases of wine through on- and off-trade channels in Britain.