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Red Bull UK invests in marketing

Published:  18 January, 2007

Red Bull UK is investing 2.5 million on a trade and consumer marketing campaign to launch its second wine spritzer in a year.

A sparkling wine from the former Soviet Union has been launched in the UK. Sparkling 1917 is a Brut sparkling wine made from Chardonnay and Aligot. The grapes are grown and vinified in Moldova before being made into sparkling wine in Belarus.

It is available through Iron Wolf and can be bought online at, priced 10.99. Director of the Iron Wolf Company, Mark Pursey, said: 'Initial tasting in London indicated that many share our view that this offers excellent quality at a competitive price and we are proud to launch it to the UK market.'

For further details, contact Pursey on 07867 900 809.