DIRECT WINES BUYS INTO VIRGIN
Published: 23 July, 2008
Direct Wines has expanded its direct sales empire by buying a significant stake, understood to be more than 50%, in the web-based Virgin Wines business.
John Kemp, head of events at Direct Wines, told Harpers that Virgin Wines will continue to operate as an independent business, run by founder Rowan Gormley, from its current base in Norwich'.
Direct Wines also owns The Sunday Times Wine Club, British Airways Wine Club, Laithwaites and Averys of Bristol. Virgin Wines was founded in 2000.
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