Third annual Ginposium 2016 sells out
The third annual Ginposium 2016 was hosted on the 12 May at the London Transport Museum in Convent Garden which sold out with 120 delegates attending the technical conference.
Nicholas Cook, director general of The Gin Guild, said: "The Gin Guild hosts Ginposium as a way to lead discussion within the industry. The event sold out this year and we are looking into booking a larger venue next year to meet the increased demand."
Some of the speakers that were on hand focused on the importance of marketing when launching new products and brands including Emma Hibbert of Adnams, who spoke about the launch of the Adnams gin range. Bernard Gormley, from Nude Design, spoke specifically about the importance of the design of bottles and labels as part of creating a new gin brand.
Other sessions that were hosted focused more on the technical aspects of distilling gin including the effects of different base spirits on gin which was lead by Charles Maxwell of the Thames Distillers. Dr. Anne Brock of the Bermondsey Distillery lectured on the whether the effect of different botanical fixatives were a myth or not.
Other speakers at the event included The Gin Guild's Grand Rectifier, Martin Riley, Miles Beale from the Wines & Spirits Trade Association, Tony Lamb from UKTI food and drink sector specialist and Professor Katherine Smart of SAB Miller plc and the Institute of Brewing & Distilling.
"This was our third Ginposium and it was a hugely successful event that was enjoyed by all," said Cook.
The Gin Guild is a trade association that brings together gin distillers that involved in the production, promotion, distribution and consumption of gin.
Though the boom in gin shows no signs of slowing down, last week WSTA's chief executive, Miles Beale cautioned that the UK exiting the EU could be a hinderance to continued growth.
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