New wine-buying app promises to perfect consumer taste profiling

By Mathew Lyons

Published: 29 October, 2015

A new smartphone app has launched promising to eliminate uncertainty in consumer wine choice.

Wine Ring has developed algorithms which will enable it to predict whether a user will like a particular wine.

Instead of asking consumers to define their own palates using flavour profiles, it allows users to express their preferences instinctively through the wines they actually drink and like.

Wine Ring uses machine-learning technology to build each individual consumer profile based on each bottle of wine they buy and rate.

The app offers four categories of wine rating: love, like, so-so and dislike.

Wine Ring was developed by experts in physiology as well as Masters of Wine.

Other functions include reali-time label recognition, individual and group recommendations and gift giving.

Wine Ring chief executive Pam Dillon said: "We built an app that answers the one question consumers have all the time: 'Will I Like It?', and answers it in a way that incorporates the best of what people can do and the best of what technology can do.

"Wine Ring is a new kind of technology, one that puts the human taste for wine into your smartphone."

Wine Ring is available to download for free from both Android and Apple stores.

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