Stoli targets Scandinavia with new Nordic distribution partners

By Mathew Lyons

Published: 12 October, 2015

The Stoli Group has appointed two new distributors for its premium vodkas in Northern Europe.

The Solera Beverage Group will distribute both Stolichnaya and elit by Stolichnaya in Sweden, Norway, and Finland while Valora Trade Beverages takes over Stolichnaya in Denmark.

The Stolichnaya brand was previously distributed in these territories by the Edrington Group.

The Solera on-trade campaign will focus on martini cocktails for elit, and on the Stoli Mule for Stolichnaya, with support for Stoli's own ginger beer.

Stefan Norberg, CEO of the Oslo-based Solera, says: "We are excited to establish a strategic partnership with SPI spirits and are looking forward to continue to build the portfolio in all our markets.

"SPI's strong brands combined with our strong presence in the Nordic markets will enable growth for the portfolio, as well as existing and new brands to more Nordic consumers.

"The partnership is another important step for Solera in building one of the strongest Spirits portfolios in the Nordic market."

Thomas Pavstrup, CEO of Valora, said: "Stolichnaya is a well-known international vodka, being a dynamic part of high-proof spirit.

"Stolichnaya is the perfect match to our portfolio and we see many opportunities to further grow the brand and adding value in both channels and positioning vodka based drinks on the consumer's repertoire."

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