Dia Simms, the woman behind P Diddy's drinks ventures, on why their spirits mean business
Published: 21 November, 2014
Starting off as Sean 'Diddy' Combs personal chief of staff, Dia Simms is now the executive vice president of Ciroc Vodka & Innovations, at the newly-formed Combs Wine & Spirits.Gemma McKenna catches up with Simms and finds out what the pair have planned for the expansion of the drinks empire.
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