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Tesco to host a live online summer wine taste along

Published:  01 July, 2014

Tesco is hosting a live 'taste along' wine tasting online with product development manager Laura Jewell MW and renowned blogger and author of Knackered Mother's Wine Club Helen McGinn.

The live tasting, complete with a Q&A will take place at 7pm on July 8, and can be accessed through the company's Wine Community. Questions can be sent in advance via Twitter or the Tesco Wine Community pages, or live on the night to @TescoWines using the hashtag #TescoSummerWineTime.

Laura Jewell MWTesco's Laura Jewell MW to co-host a live wine taste alongTesco is hosting a live online summer wine taste-along with Laura Jewell MW, its product development manager, and renowned wine blogger and columnist Helen McGinn.

Jewell said: "Customers regularly ask what Tesco provides to help them learn more about wine. On top of the annual wine fairs, Twitter and Facebook, we now provide live tastings which we hope will enable us to reach a wider audience of people who are interested in learning about wine but don't often have the time. I have long believed the best way to engage people in wine, is through conversation; an open discussion which anyone is able join and the live online tasting offers just that.

"In advance of the tasting I have selected six wines which fit with the time of year. There are a couple of rosé wines, two refreshing whites, a light fruity red which is even better slightly chilled, and of course the I Heart Brasil Sparkling Moscato - I don't think I need to explain why I selected that wine. This will be the third live tasting, but the first time we have offered a 'summer tasting' following two successful Christmas tastings."

The selected wines, which are available to purchase as a mixed case, are: 

  • Okahu Bay Sauvignon Blanc
  • I Heart Brasil Sparkling Moscato
  • Tesco Vinho Verde
  • Simply Garnacha Rosé
  • Finest* Chilean Merlot Rosé
  • Finest* Frappato