Beefeater gin launches limited edition London bottle

Published: 22 April, 2013

Thousands of Londoners have contributed towards the design of a new limited edition gin bottle that has been launched by Beefeater.

People were asked to send in their favourite photographs of London, and the best 1,000 are featured on the new bottles.

Adam Boita, marketing controller at Pernod Ricard UK, says: "As the only major gin still distilled in the heart of the capital, Beefeater is a truly iconic London brand, uniquely placed to showcase the creativity of modern London gin fans."

The new design will be available in both the UK on and off-trade later this year with an rrp of £17.85.

The launch of the bottle comes at the same time as the announcement that Beefeater is to become the first London gin distillery to open a visitor centre later this year.

The centre, Beefeater London - the Home of Gin, will offer guests the opportunity to learn about the spirit's history and to see, touch and smell the botanicals used within the production process.

For more information visit beefeatergin.tv.

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