CIVB launches Dine with Bordeaux 2012
The Bordeaux Wine Council (CIVB) is looking for independent wine retailers and restaurants to team up and host a Dine with Bordeaux consumer event.
The Bordeaux Wine Council (CIVB) is looking for independent wine retailers and restaurants to team up and host a Dine with Bordeaux consumer event.
Now in its third year, the aim of the promotion is to demonstrate to consumers that "Good Food Would Choose Bordeaux", with trade participants receiving a contribution of £250 plus materials to publicise the ticketed evening.
Highlights of the 2011 Dine With Bordeaux campaign saw 149 dinners hosted in the UK across 221 nationwide trade partners - there were 6,615 consumer attendees and 806 Bordeaux wines were tasted.
According to the CIVB, wine merchants recorded a 93% increase in Bordeaux sales and an 83% increase in Bordeaux listings as a direct result of their event.
Visit goodfoodwouldchoosebordeaux.com/bdxdinners for more information.
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