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PERNOD SELLS ITS CALVADOS BUSINESS

Published:  23 July, 2008

Pernod Ricard has sold its Calvados business, Distillerie Busnel, to La Martiniquaise. The company says the sale epitomises Pernod Ricard's drive to refocus on its top-priority brands and markets'. The sale also enables La Martiniquaise to consolidate its Calvados operations in France and to take the number one position in this market. Pernod Ricard remains the exclusive distributor of the Ane, Busnel, Beaujour and Lancelot brands in the on-trade market in France, and also distributes Busnel to leading export markets. Distillerie Busnel sold 1.45 million litres of Calvados in 2002, generating sales of e7 million.

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