Jacob's Creek seals deal with Andre Agassi

Published: 05 January, 2012

Jacob's Creek has confirmed a three-year partnership with former Wimbledon champion, Andre Agassi.

This latest move further builds on Jacob's Creek's association with tennis, which includes the brand's sponsorship of major tournaments such as the Australian Open and its partnership with the All England Club as the Official Wine of Wimbledon.

The partnership, which runs until early 2015, encompasses the rights for Jacob's Creek to feature Agassi in a global promotional campaign that encourages consumers to embrace the brand's 'True Character' philosophy by staying true to themselves.

The campaign will be amplified throughout the tournaments and will include an integrated suite of marketing materials including new creative, as well as digital and PR activations.

Simon Thomas, deputy managing director, Pernod Ricard UK, said: "Agassi is a true character of tennis, and achieved legendary status at the All England Club with his Wimbledon victory in 1992.

"Since his retirement from international tennis, he has proven himself to be an even greater true character, particularly through his philanthropic work.

Being able to partner with him to deliver our True Character message is a real coup, particularly given Jacob's Creek status as the Official Wine of Wimbledon."

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