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Budweiser supports 'Designate a Driver' campaign

Published:  16 December, 2011

Anheuser-Busch InBev UK, owner of Budweiser is investing in its second year of the 'Designate a Driver' TV and radio advertising campaign, throughout December.

The TV advert shows a group of friends in anticipation of various social events where one member of the group nominates themself as the designated driver, to ensure everyone gets home safely.

The advert ends with the strap line, "designate a driver and enjoy the good times".

Iain Newell, Budweiser's Western European marketing director, says: "As a leading brand, we have the opportunity - but also the responsibility - to talk to consumers about responsible drinking.

"We know there is a real willingness among consumers to learn more - and this is a great opportunity to educate which is why we are running Budweiser's Designate a Driver campaign for the second year.

"We believe it delivers an important message in a relevant way, and this is just the latest in our long-standing commitment to promoting responsible drinking."