Hardys pushes food compatibility

Published: 31 October, 2011

Accolade Wines is putting investment behind its Australian wine brand Hardys with sponsorship and sampling activity at MasterChef Live and the BBC Good Food Shows this autumn.

As the exclusive sponsor of the MasterChef Restaurant Experience and bar located at each show, Hardys wines will be served alongside food prepared by Michelin starred chefs. The Restaurant Experience will bring together a selection of London's top eateries - providing the public with the opportunity to sample signature dishes from the capital's leading restaurants.

The Hardys stand will aim to showcase the versatility of the range and samples will be offered to visitors during the event. Master of Wine Philip Goodband will host a series of 30-40 minute food and wine tasting sessions and Hardys wines will be available to purchase throughout the day.

Neil Anderson, marketing controller at Accolade Wines, said: "Hardys sponsorship of MasterChef Live and the BBC Good Food Shows is ideal for the brand because it allows us to showcase Hardys wide range of quality wines which appeals to different consumers and are perfect for different occasions."

The MasterChef Live show runs from November 11-13 at London Olympia and BBC Good Food Show Winter will run from November 23-27 in Birmingham at the NEC.

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