TFWA video: Day two, flavoured vs pure spirits
Published: 22 September, 2011
At day two of TFWA 2011 in Cannes, Harpers catches up with drinks company bosses on consumer preferences for flavoured spirits versus pure ones.
At day two of TFWA 2011 in Cannes, Harpers catches up with drinks company bosses on consumer preferences for flavoured spirits versus pure ones.
In the video interview, you will hear opinions from drinks bosses on how flavourings, such as lemon, lime and apple, give consumers an "additional hook" to try the products, while others aren't in favour given the artificial nature of flavourings used.
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