'Most complex' Laphroaig launched in UK

Published: 29 August, 2011

Laphroaig Triple Wood, previously only available in the travel retail sector, is being launched in the UK by Maxxium.

Triple Wood is produced using three of the whisky's signature finishing processes, including maturation in American oak, quarter casks and finally oloroso sherry barrels. It is non-chill filtered and has an abv of 48%.

Distillery manager John Campbell described the whisky as "the most complex flavoured Laphroaig we have ever done".

Maxxium UK's marketing controller for Scotch, Johna Penman, said: "It is the perfect time to launch Laphroaig Triple Wood, as malt whisky and in particular premium malt whisky, is growing ahead of the spirits market in the UK. This is partly due to consumers becoming more knowledgeable and actively seeking out new styles and flavours from brands with heritage and provenance."

The launch will be made available to the Friends of Laphroaig, an on- and off-line community that links and rewards fans of Laphroaig, as well as among whisky connoisseurs and Islay enthusiasts.

Laphroaig Triple Wood will be available across the on and off-trade at an rsp of £40-£50.

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