Ella Palmer, culture & insights executive at creative agency Love, explains why cultural savviness is the key to unlocking the younger generations of drinkers.
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In a boost for German winemakers on the global stage, UNESCO has included ‘Wine Culture in Germany’ in its latest national register of intangible national heritage.
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This year marks 100 years since the birth of the new king of the cocktail world. Named after a thirsty Count who requested gin rather than soda water to be added to his favourite tipple, the negroni has played the long game, delighting drinkers with simple balance of Campari, sweet Italian vermouth, and of course, the juniper-based spirit. Today, it is number one cocktail served with gin – even more popular than the martini.
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