Published: 06 March, 2026
One of the more fascinating presentations on wine took place in late February in London, when the partners in an inventive Italian wine project began their international promotion of what was billed as ‘Cultivating History’. The setting was the Italian Cultural Institute (ICI) in Belgrave Square, and the cultivation in question was the planting of vines within the boundaries of the Pompeii Archaeological Park for The Pompeii Wine Project. And the aim of this ambitious initiative is – in the words of the Project organisers – ‘to revive the historical role of wine as an ambassador of civilization’.
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Published: 09 August, 2024
Ella Palmer, culture & insights executive at creative agency Love, explains why cultural savviness is the key to unlocking the younger generations of drinkers.
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Published: 25 March, 2021
In a boost for German winemakers on the global stage, UNESCO has included ‘Wine Culture in Germany’ in its latest national register of intangible national heritage.
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Published: 01 March, 2019
This year marks 100 years since the birth of the new king of the cocktail world. Named after a thirsty Count who requested gin rather than soda water to be added to his favourite tipple, the negroni has played the long game, delighting drinkers with simple balance of Campari, sweet Italian vermouth, and of course, the juniper-based spirit. Today, it is number one cocktail served with gin – even more popular than the martini.
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