Friday read: Vodka – more than a mixer
Published: 14 March, 2025
Anna Hamill, London MD for drinks brand specialist Denomination, explains how vodka can overcome its 'generic' European image.
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Headline Heroes: Vermouth holds it all together
Published: 18 November, 2024
David Kermode looks at the origins of vermouth and discovers a diverse cocktail ingredient as well as a strong standalone player.
From its origins as a medicinal tincture for bilious conditions to bartender favourite, vermouth has come a long way. Aromatic, beguilingly bittersweet and fascinating in its complexity, it is delicious on its own, poured over ice, but it is more widely celebrated for a form of liquid alchemy, bringing together the different components of a cocktail to ensure the completed serve is greater than the sum of its parts.
Martini on track to become certified sustainable
Published: 19 July, 2021
Martini has announced that all its Asti grape suppliers are on track to becoming certified sustainable in 2021.
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Peyton launches RTD cocktail range
Published: 05 October, 2020
Restaurateur Oliver Peyton OBE has launched a new range of ready-to-drink premium cocktails in partnership with cocktail guru Dré Masso.
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Martini and William Grant & Sons enter burgeoning low/no sector
Published: 06 June, 2019
Martini and William Grant & Sons have entered the burgeoning low/lo alcohol category.
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Martini ups premium Prosecco bid
Published: 12 October, 2017
Brand heavyweight Martini has outlined plans to put its stamp on premium Prosecco. Jo Gilbert reports
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Hendrick’s bolsters brand with Orbium
Published: 05 May, 2017
Hendrick’s gin has released a brand extension which combines quinine, wormwood and blue lotus.
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