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Paper bottles break supermarket barrier with Sainsbury’s listing

Published:  05 January, 2023

When in Rome (WiR), one of the UK’s leading alt-format wine brands is set to launch its range of recycled paper wine bottles into Sainsbury’s during the first quarter 2023.

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Paper wine bottle lands in Ocado

Published:  20 April, 2022

Anglo-Italian wine brand, When in Rome, is about to debut its paper bottle via a national listing in Ocado, where it is due to land sometime this month.

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Tuscan legend Andrea Franchetti passes away

Published:  07 December, 2021

The founder of much-loved Tuscan estate Tenuta di Trinoro has died.

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When in Rome raises £400k for future investment

Published:  03 December, 2021

When in Rome, the Stroud-based wine company, has hit its £400,000 Crowdcube funding target with the support of over 180 investors.

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When in Rome implements climate footprint labels

Published:  11 October, 2021

When in Rome, the Stroud-based wine company, has revealed that it has become the first wine brand in the UK to implement a climate footprint label on its packaging.

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