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Beam Suntory rebrands as Suntory Global Spirits

Published:  02 May, 2024

Beam Suntory has rebranded to Suntory Global Spirits, marking its evolution into a global leader in spirits and ready-to-drink cocktails.

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Campari steps into ‘super premium’ cognac category

Published:  15 December, 2023

Campari Group is set acquire Courvoisier from Beam Suntory, adding what the company describes as a “fourth major leg” to its spirits portfolio.

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Courvoisier unveils bottle redesign

Published:  15 February, 2022

Cognac house Courvoisier has embraced a striking new look for its range of spirits – a sleek, paired-back bottle design that “rediscovers distinctive codes from centuries past that made Courvoisier iconic during the Belle Époque era”.

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Cognac raises its game

Published:  06 October, 2020

As a younger generation of drinkers becomes increasingly interested in what Cognac has to offer, Lisa Riley looks at the innovation and diversity at work within the category.

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