Absolut Vodka releases friend finding app

Tired of losing your friends at the bar?  There is an app for that. Absolut, the iconic Pernod Ricard vodka brand, released the Buddy Check app in November on iTunes and will be releasing an Android application on Google Play in early 2014.

?Q&A with Denis O'Flynn, UK managing director Pernod Ricard

As the trade braces itself for the most important time of the year, Helen Arnold looks back on 2013 with one of the biggest names in the industry

Pernod Ricard teams up with the AA for annual Christmas anti-drinking driving campaign

Pernod Ricard UK has once again teamed up with the AA, the national breakdown service, to launch an anti-drink driving campaign for the festive period with a particular focus on raising awareness about the dangers of driving the morning after drinking.

Jonathan Simms to be brand ambassador for Pernod Ricard UK Champagnes

Pernod Ricard UK has appointed Jonathan Simms as its new ambassador for its Champagnes brands.

Pernod Ricard switches more of its advertising budget to digital and social media

An increasing proportion of Pernod Ricard's UK advertising budget is being spent on social and digital media, as traditional media consumption continues to decline, according to managing director Denis O'Flynn.

Pernod Ricard launches UK online store

Pernod Ricard has launched its first online drinks store for the UK market called Sipstor, where consumers can purchase exclusive products from brands such as Absolut, Beefeater, Chivas and Jameson.

Pernod Ricard and Diageo report mixed figures for first quarter performance

First quarter results issued this week have revealed mixed fortunes for the sector's major drinks companies with Pernod Ricard posting an organic net sales loss of 1%, whilst Diageo returned an organic net sales growth of 3.1%.

Absolut Originality added to limited edition range

This month sees Absolut vodka add another limited edition bottle to its collection.

Absolut Vodka to roll out new global brand campaign

Absolut Vodka is rolling out a new global brand campaign that builds on its already close affiliation with the art world by linking up with four cutting-edge artists.

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Pernod Ricard adds Graffigna Malbec to portfolio

Pernod Ricard UK is to add Argentinian wine Graffigna Centenario Malbec to its portfolio to capitalise on the growing popularity of wines from Argentina.

Pernod Ricard launches Jameson City Editions

Pernod Ricard-owned Irish Distillers is targeting international jet setters with a new-look range of Jameson whiskey.

Pernod Ricard urges trade to get behind premium sales this Christmas

Pernod Ricard is spearheading its 2013 Christmas campaign with a raft of new products, including a vodka launch already successful in the United States, a lower-alcohol variety for its flagship wine brand, Brancott Estate, and mainstream brandy, Domecq 1820.

Pernod Ricard to digitise Malibutique experience

Pernod Ricard UK is introducing digital smartphone-enhanced technology to its Malibutique concept this summer.

Absolut launches price-marked packs for indies

Pernod Ricard-owned Absolut vodka is releasing a £13.49 price-marked 50cl bottle aimed at driving sales in the independent off-trade.

Q&A: Pernod Ricard's Patrick Venning on future trends

Patrick Venning, marketing director at Pernod Ricard UK, looks at the biggest breakthroughs in the wine category and the challenges and opportunties facing the industry in the years to come.

Q&A: Adam Boita, marketing controller, Pernod Ricard UK

Erin Smith looks at how Adam Boita keeps an iconic brand such as Absolut fresh in consumers' minds through the use of limited editions and other innovations

Pernod Ricard and the AA in anti-drink drive campaign

Pernod Ricard has once again teamed with the Automobile Association (AA) for another phase of its anti-drink driving campaign, which encourages drivers to "accept responsibility" when it comes to drinking and driving.

Pernod Ricard reopens Glen Keith distillery

French drinks group Pernod Ricard has reopened the Glen Keith Scotch whisky distillery as it bets on future generations' thirst for Scotland's "water of life".

Pernod Ricard releases Formula One jeroboams of Mumm Champagne

Pernod Ricard is gearing up for the British Grand Prix by releasing limited edition jeroboams of Mumm Champagne in the UK, to highlight the brand's long-running sponsorship of Formula One.