The International Alliance for Responsible Drinking (IARD), a collective of some of the world’s biggest alcohol producers, has surpassed its 2024 goal of embedding rigorous digital safeguards across thousands of brands worldwide.
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Jo Gilbert looks at how the biggest alcohol brands and social media platforms are banding together to tackle the rapidly developing world of online age-assurance systems.
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Pernod Ricard has announced that age-restriction labelling will be added to all its bottles three years ahead of schedule.
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The number of deaths from drink-driving has fallen around the world, according to the International Alliance for Responsible Drinking.
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