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An inspiring tale of the American Dream

Published:  18 January, 2007

E&J?Gallo Wine Company
Ernest and Julio were instrumental in introducing US consumers to wine and creating the modern American wine market. Ernest was among the pioneers of wine advertising on television, and he launched many memorable wine advertising campaigns.

Ernest Gallo was one of the true trailblazers in California winemaking.Facing improbable odds, he and his brother Julio built the formidable international wine business that bears their family name today.

It is impossible to measure their contribution to the development of the California wine business and New World Wines around the world. The Gallo story is an inspiring tale of the American Dream coming true, and all involved in the wine industry and wine consumers worldwide have been the beneficiaries of that dream.